Brief Feasibility Study
This brief study includes a short description of Market Location Characteristics, Project Site and Area Evaluation, Competition and Demand Analysis.
It will be important for the overall planning of the project to establish a clear Mission Statement together with the Owners and/or Board of Directors. This Mission Statement will set clear and concise guidelines on the classification and operating philosophy of the planned facility. The Mission Statement sets the stage for all parties working together on the project - from consultants, ultimately, to rank-and-file staffs.
Utilising the Clients' Brief, an Executive Summary of the Feasibility Study and Conceptual Inputs from the Consultants, the Concept Statement is a detailed, descriptive projection of how the facilities and services will be perceived by end-users. The Concept Statement introduces some operational issues but focuses on the ambience and atmosphere of each discrete zone and on the "flow" between these zones.
Based on the Mission Statement. Concept Statement and grading of the proposed property, a detailed Operating Philosophy for the development project will be prepared which includes the following information:
- Recreation (active) Area Requirements
- Relaxation (passive) Area Requirements
- Public Area Requirements
- Member/Guest Requirements
- Locker Rooms
- Pro Shop
- Equipment Rental
- Communication Systems
- Computer Systems
- Indication of Quality of Finishes
- Brief on Operating Systems for all facilities and member and guest sub-populations (computer systems, audio-visual systems etc.).
The above steps should be regarded as the most important since the product will be clearly defined. With this approach, the process of establishing an overall Project Budget shall be simplified.
To assess the potential for the project, a review of the proposed site, or sites, will be undertaken to determine if the critical success factors are incorporated. This would include a S.W.O.T. analysis (strengths, weaknesses, opportunities, threats) which focuses on the elements affecting the project.